If there is anything business-related that should stick with you during this pandemic, it is the fact that having an online presence and making online sales may be the only way to keep your business afloat during tough times. Since non-essential brick and mortar stores were forced to shut down, and with people staying home, online sales have dramatically increased in the past months, and people have created new shopping and purchasing habits.
E-commerce Sales are on the Rise
Just in the United States, e-commerce sales are predicted to pass $740 billion by the year 2023. 22% of worldwide retail sales in 2023 will be made via e-commerce. That’s almost 1 in 4 sales! Now imagine how much more successful your store will be when keeping up with the digital marketing trends and consumer purchasing habits. Not to mention the visibility it will create for your business!
Where Does the Customer Shopping Journey Start?
63% of shopping begins online. No matter where they choose to purchase (store or online), their customer journey is starting on the web, which can give you an edge if you have an appealing store that offers exactly what they’re looking for at a decent price.
This is why it is important that you create a secure, reliable e-commerce shop where you can feature your products and make sales that you otherwise wouldn’t be able to make.
Plus with an online presence you can:
- reach a larger audience
- build a stronger brand
- become more credible
- manage your reputation
- pursue cost-efficient marketing
Set Up Your Custom Storefront Online With Shopify
So where should you set up this online store? Look no further than Shopify. It’s secure, reliable, and easy to set up your own online shop. You can integrate many apps with ease and every page loads exceptionally fast. They offer search engine optimization (SEO) features, which helps your shop page rank higher on Google search.
You will have more traffic with Shopify than you would trying to sell your items on a custom store on a business website. They also provide e-commerce analytics, so that you can have insight and make smart marketing decisions and changes regarding your business.
How Does Shopify Work?
Shopify is a cloud-based e-commerce platform (much like Manage Comics) with some of the best security features available. Shopify takes 1st place with its e-commerce platform that has gained the trust of over a million businesses. This means you don’t have to worry about hosting, security, or managing updates. It’s all handled for you. Setting up a Shopify store can increase your ROI and boost revenue, providing that window to the online shopping world that you need for visibility and awareness.
What Do I Need to Open a Store?
Not a ton, you need to have products to sell, you need to configure a few back end things, and you need a system for making sure your store stays updated. The only thing worse than not having a store is having a poorly updated store, it can make your business look like it’s no longer a going concern.
Who’s using Shopify?
Shopify is great for both small and large businesses and is used in 175 countries globally with over a million users. Over $40 billion value is sold via Shopify storefronts. It is great for new start-ups and bigger businesses that have been around longer.
Shopify is so powerful, that our partner BinderPOS uses Shopify to power their customers’ web presences.
Why Should I Choose Shopify?
Setting up a Shopify is simple, fast, easy, and flexible. It’s the perfect solution for your business to create an online presence. They have a great customer support team that is ready to help you whenever you need it.
Sometimes it’s easier to get started with someone to guide your way. Manage Comics can help, we’ll help you understand how to manage your online store, give you a process to regularly update your products, and show you how to start selling online in no time. Learn more about our Shopify solutions, and book a meeting with us to explore how you can embrace Hybrid Retail with Shopify.