Being findable and discoverable on Google is important to any business. As a comic book store, getting online allows you to connect with your customers and keep them informed on upcoming issues. As such, it helps to make it easier for them to find you online.
Given that more than 80 percent of customers use the internet to search for local business, the importance of online presence shouldn’t be overlooked. This presents a great opportunity for a comic store to target potential customers online.
In this post, we’re going to show you how to help your customers find your store on Google.
Let’s get right into it.
1. Leverage Google My Business
Claim or register your business on Google My Business (GMB), a free business listing service by Google. Having a GMB page allows you to share your business information like phone and address. You can also add a business description to help customers know what you’re selling.
Also, you can take pictures of some of your comic books and upload them to your page. With Google Street View, you can give your customers a virtual tour of your store. This helps to boost your visibility and in-store traffic.
Ensure the information on your page is accurate and always up-to-date. Don’t forget to add your business to other directories, such as Yelp and Bing Places.
We have a complete How To on setting up your store on Google My Business – How to Set Up Google My Business for Your Comic Store
2. Invest In Search Engine Optimization
Search engine optimization, or SEO, is a marketing technique for improving your website rankings to maximize your visitors. You want to start by getting a primary keyword for your site.
For example, if your business is located in Los Angeles, you can have a keyword like comic book store in Los Angeles. This keyword must be included in your title and meta description. Also, don’t forget to use the keyword moderately in your website content.
Typically, SEO helps to optimize your site for a particular keyword. In this case, customers using the keyword “comic book store in Los Angeles” will be able to find your store in SERPs.
Remember to create a blog for your comic store. The blog will help to educate your visitors and also drive traffic to your store. Plus, content is an important part of SEO. The more your blog, the better.
3. Be Active on Social Media
Google frequently pulls comments and posts from social media to show on search results. This helps to improve your store’s visibility and reputation. So, create pages on Facebook, Twitter, and Instagram, and strive to stay active.
Make the pages public to allow Google bots to crawl and see all your information. Also, ensure you’re using the same name, address and other business information as on GMB. This helps to reinforce the certainty on the information you’ve provided.
Keep your social media pages active with fresh content, tips, and other comic stuff. Remember to update the pages whenever your business changes.
Closing Thoughts on Making Your Comic Store Visible
Running a comic store online allows you to connect with potential customers. You don’t need to have new issues and releases to run an online store. You can sell the previous issues, too.
Also, you can use other marketplaces, such as eBay and Amazon, to improve your sales. Creating a solid online presence will boost your reputation and customer loyalty.
If you have any question, always reach out to us, and we’ll be glad to help.
