If you’re a comic book store owner, you know how important marketing is to your business.
Considering we live in the age of digital everything, print comic books are luckily still widely popular. But store owners sometimes face the challenge of promoting their shops in the right way.
On the plus side, social media outlets are diverse enough to appeal to almost any business. For example, one of the world’s most popular visual apps, Instagram, is tailor-made for comic book stores.
The main purpose of Instagram is to showcase moments from your daily life. And you can use its features to display incredible images of your best seller comics, your store, snaps from your employees and much more. The opportunities are endless.
Here are some of the best, most practical ways to use Instagram for your comic book store.
Have a Plan
Like with any social media platform, having a successful Instagram account is due to carefully planning your content.
This is not to say you can’t be spontaneous, but having a solid outline of what you’d like to post on a weekly or monthly basis can save you a lot of time and effort.
For instance, you can create a content calendar for two weeks from now and post photos of comics, your store display, any trade shows you’ve been to, behind-the-scenes pictures from your team or reposts from your customers.
Instagram is all about creativity and this goes hand in hand with comic books.
Finally, make sure you have a business account instead of a personal one.
Use the Right Hashtags
Though hashtags may be frowned upon on other social media outlets, they’re more than welcome on Instagram.
They’re the best way for people to discover your comic books store business and to start following you.
Do some research on the relevant hashtags from your industry. If you’re not sure what to use, look around similar accounts on Instagram and see what they opt for. A quick Google search will also give a long list of comic book hashtags.
While you’re at it, try to geotag your images to help people find your store more easily.
Connect with Your Followers
Many business owners sometimes overlook the social aspect of having a social media account like Instagram.
Connecting with your followers, replying to their comments and following them back can increase sales and skyrocket your business.
Every one of your followers is a potential customer and when you show them appreciation, you’re likely to receive appreciation back.
Another great way to build a solid relationship with your followers is to host a giveaway or a contest. This way, your followers will create buzz around your business and you’ll get new loyal customers.
Use Instagram to Grow Your Comic Book Store
Placing your comic book store on the market is easy with a visual platform like Instagram.
Comic books are a mainly visual medium, so you won’t lack content to post.
Using the tips we outlined in this post will help your business generate interest, gain momentum and ultimately make more profit.
Here are some examples of stores, companies, and people who are using Instagram well.
Some comic stores who are using instagram:
- Tates Comics https://www.instagram.com/tatescomics/
- The Comic Book Hideout https://www.instagram.com/comicbookhideout/
- Time Warp Comics https://www.instagram.com/timewarpcomics/
Comic Companies on Instagram:
- DC Comics https://www.instagram.com/dccomics/
- Image Comics https://www.instagram.com/imagecomics/
- Marvel Comics https://www.instagram.com/marvel/