Connecting with customers is a great way to improve sales. Read here to learn how creating buyer personas can boost your comic book sales.
It goes without saying- increasing revenue is one of the most important goals for any business.
With comic book sales, identifying and truly noticing your core audience is essential. This allows you to really hone in on your customers’ wants- and increases their likelihood of reaching to you for their comic book needs.
Read here to learn about the best way to understand your demographic- and how to leverage that information to your advantage!
Let’s get to it!
What is a Buyer Persona?
In a nutshell, it’s your prime audience– all essential details included. It’s specific to your audience’s gender, age range, and main interests.
In comic book sales, you are probably relatively familiar with your customers. You are, after all, exchanging with them on a regular basis.
But do you know the average age? Typical occupation? Socioeconomic status? Other interests? Income levels?
It’s a mistake to overlook these important factors. But, they are the cornerstone of your clientele.
Your buyer persona- even if it’s not a real person- is the blueprint you will be following in your advertising and marketing efforts.
Why is it Important?
A buyer persona optimizes your marketing approach, which optimizes your comic book sales. Sounds good, right? We definitely think so!
Think about it. You don’t want to waste money or time targeting to the wrong crowd.
You want a strong, cohesive, and appropriate message- and a clear one at that. This is the essence of a strong buyer persona. You want your customers to know and appreciate that you are targeting to them directly.
After all, if you are spending time and money on advertising, you want to make sure you’re attracting your target audience.
This makes advertising platforms on all fronts easier- from using the right social media campaigns to creating the perfect in-store signs. When you are targeting to your specific demographic, you are really, truly honing in on what you have to offer.
If you are trying to increase your comic sales, you need to know who your market is! And, you need to know how to keep them coming back and back for more.
How Do I Develop a Buyer Persona?
First things first, you need to know your customers. This is where detailed customer databases benefit your business. You should have a strong grasp of who’s buying from you.
Many successful companies use consumer surveys. Think questionnaires that focus on important demographic information (think age, sex, level of education, gender, occupation).
Check out a free survey template to get started in just a few minutes. These tools allow you to store and analyze data- and they are very customer-friendly.
Also, note that it’s not uncommon to provide a small incentive for your customers’ time. It can be as simple as a raffle prize or small token gift.
Your Customers Want Control
For even more information on customer satisfaction and overall management successful, check out our free guide today, it has important information on how a subscription tool can modernize and improve your business.